Excerpt from:  Peripheral Vision
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July 25, 2004

How Do You Manage Innovation?

I noticed this statement in a Colorado Innovation Summit mailing from Euroabstracts, and it occured to me...

It may be that the best way to manage innovation is to refrain from attempting to manage it at all. Consider using a collection of personal publishing channels to allow friction-free chaos to flourish.

"But challenges still remain, particularly for companies trying to understand how best to manage innovation in their businesses." -- Euroabstracts

I suspect the author intended to say that the results of innovation should be managed (I hope he/she did anyway). It's important to capture and reuse information about the innovative process, but there is little benefit in managing the innovation process. In fact, doing so will adversely affect the performance of individuals and teams charged in such creative thinking.

"Knowledge is the most important resource for today’s – and even more for tomorrow’s – companies..." -- Euroabstracts

Flag on the play - call this one back. The most precious resource is people, not "knowledge". Knowledge is not a resource, it's a force (like gravity) that cannot be plucked from a tree like fruit, or placed in a bin like nuts and bolts. It is synthesized when humans (and sometimes machines) digest and transform information to create an increased capacity to act wisely. The more people are empowered to transform information, the greater the knowledge-force.

Motivate with chaos in mind...

If there was any 'management process' that innovation could benefit from, it would be a model for motivating employees to engage in innovative thinking. But to do that, you have to measure the degree to which it is pursued. That which gets measured, gets done - this is no less true of the innovation process than any other. Once innovation goals are broadly communicated and rewards for achieving milestones are established, the pace of ideas accelerates.

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