Handvertising USA

187191 Resource 100177 1 1 1193088445715 1193089803106 Controlled Does it say "Stupid" across my forehead?

Handvertising: Cool Idea -- Thanks to handvertising you sit literally on the skin of your customers and don't even have to lift a finger!!

<a href="http://www.handvertisingusa.com/">Handvertising</a> is one of those brilliant "Duh!" moments. When I was very young and I tried to create an illusion of homework completion, my dad used to say Does it say Stupid across my forehead? I thought his forehead did say that of course. But what if it said Coca-Cola?I can recall a promotional reception I attended at a computer conference in San Diego quite sometime ago. It was in the night-life district at a hip mexican bar - lots of fun; great food. But to gain access, I had to get my hand stamped at a trade show booth of the sponsoring company - the stamp said "DUMBO". I had to explain this hand stamp all day as I walked the show floor - some jokes just write themselves.What if it said "<a href="http://intel.com/">Intel Inside</a>" or "<a href="http://lexus.com/">Lexus</a>"? Much easier to explain and a lot less insulting. ;-) More important - thousands of brand impressions at near zero cost. Hmmm...But they need to take this to the next level...<ul><li>Color (a must for brand savvy firms)</li><li>Glow-in-the-dark inks</li><li>Ultra-fast, Internet-based production process</li><li>Web-based stamp printing (I have no clue how to do this, but imagine getting a stamp via your printer)</li><li>Viral stamp sharing (for some events you want to spread the invitations - shake hands, pass the stamp?)</li></ul>This reminds me of <a href="http://pacetat.com/">PaceTat</a> which makes tatoo-like pacing guides for runners. But they have found a far more lucrative market. What's interesting for marketers is the branding opportunity: PaceTat offers custom branded versions for advertisers. Priced from USD 0.39 each, depending on order quantity, PaceTat's pacing guides present marketers with a unique canvas for conveying a message that literally sticks with the consumer until it’s washed off. The company, which was founded earlier this year, has already sold over 30,000 branded pacing guides. (They picked a desirable audience, too. In the US, the running market is notable for its median household income of roughly USD 113,000, according to Runner's World.) 9 application/xml false brand impressions hand stamps Handvertising Handvertising USA Customers will know your ad like the back of their hand. http://www.handvertisingusa.com/ Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; Dosware Team Internet Browser; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 $Admin false true false false true 174031 false false true false false false true 100177 blog blogsite/BFrench/web