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         <Summary>I saw this article about real estate search marketing and thought it deserved a good comment or two about relevance and organic search.</Summary>
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&lt;P&gt;It's been a long absence for my thoughts in Peripheral Vision, but I think 
I'll get jiggy with regaular posts again.&lt;/P&gt;
&lt;P&gt;The point of this &lt;A title="Blogging Works - Proof of Concept" 
href="http://www.realtyblogging.com/default.asp?item=176533" target=_blank 
rel=nofollow&gt;Realty Blogging article &lt;/A&gt;- I agree with assertion that if you 
write good content and it's highly focused and well tagged, you'll do well in 
the search engines. However, this writer is not very clear about why this is 
generally true, nor is he forthcoming about markets that are ultra-competitive 
like upscale resort properties and other hotly contested markets. Lastly, he 
couches this as a "proof-of-concept" -- the folks at &lt;A 
title="Real Estate Blogsites" href="http://realestateblogsites.com/" 
target=_blank&gt;Real Estate Blogsites&lt;/A&gt; have created a production versions of 
this concept and they've been using it for more than a year; for them, this is 
far beyond a concept. Disclaimer - I'm a co-founder at &lt;A 
title="MyST Technology Partners" target=_blank&gt;MyST Technology Partners&lt;/A&gt;, the 
creators of the Blogsite platform.&lt;/P&gt;
&lt;P&gt;There is no free lunch with organic search success - it requires lots of 
effort and a keen understanding of &lt;A title="The Long-tail of Search" 
href="http://blog.searchenginewatch.com/blog/050314-164653" 
target=_blank&gt;long-tail&lt;/A&gt; search dynamics.&lt;/P&gt;
&lt;P&gt;Most articles like this lead you to believe that massive traffic is the 
outcome for &lt;A title="Page 1 Not So Important?" 
href="http://blogsite.com/public/item/106914" target=_blank&gt;a few top page 
ranks&lt;/A&gt; in Google for any key-phrase. This is &lt;A 
title="SEO - Be Careful What You Wish For" 
href="http://blogsite.com/public/item/91177" target=_blank&gt;simply not the 
case&lt;/A&gt;. Your objective in organic search optimization should be a few clicks 
per month on very discrete search terms. If you work consistently at your 
blogging, you'll eventually have ten thousand discrete phrases that will attract 
1-point-something search referrals per month, or maybe twenty thousand new 
visitors per month to your blogsite brand.&lt;/P&gt;
&lt;P&gt;The long-tail is not conjecture - it's proven science; 95% of all productive 
search traffic on the net is based on unpopular terms and phrases. Chasing 
popular (or predictable) terms is likely to waste time and precious marketing 
resources. If you chase any key phrase that you &lt;U&gt;&lt;EM&gt;think&lt;/EM&gt;&lt;/U&gt; is 
predictable, the chances are excellent that (a) your competitors 
&lt;U&gt;&lt;EM&gt;think&lt;/EM&gt;&lt;/U&gt; it's predictable as well, and (b) it's &lt;U&gt;&lt;EM&gt;not as 
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title="PR and the Unpredictable Long-Tail of Search" 
href="http://www.marcomblog.com/2005/09/09/pr-and-the-unpredictable-long-tail/" 
target=_blank&gt;PR and the Unpredictable Long-Tail&lt;/A&gt;).&lt;/P&gt;
&lt;P&gt;So let's look more closely at the claimed benefit of the Lake County Blog as 
so eloquently stated in the article. The assertion is that the blog created the 
high visibility and resulting page one Google ranking, but the actual link in 
Google points to The &lt;A title="The Crockett Team Web Site" 
href="http://www.thecrockettteam.com/" target=_blank&gt;Crockett Team&lt;/A&gt; website. 
Hmmm - looks like someone's confused. In fact, the &lt;A title="Lake County Blog" 
href="http://www.lakecountyblog.com/" target=_blank rel=nofollow&gt;Lake County 
Blog&lt;/A&gt; referenced in the article doesn't even rank in the &lt;A 
title="Google Search: Lake County Ohio Real Estate" 
href="http://www.google.com/search?num=100&amp;amp;hl=en&amp;amp;lr=&amp;amp;q=Lake+County+Ohio+Real+Estate" 
target=_blank&gt;top 100 results in Google&lt;/A&gt;. Granted, Google has had &lt;A 
title="Google's Big Daddy troubles..." 
href="http://www.theregister.co.uk/2006/05/04/google_bigdaddy_chaos/" 
target=_blank&gt;some troubles&lt;/A&gt; of late so maybe I'm hitting the index at a bad 
time. But if I'm right about this, the high rankings you're seeing here probably 
have little to do with the weblog mentioned.&lt;/P&gt;
&lt;P&gt;The article is clear about one thing - &lt;U&gt;&lt;EM&gt;use tags that accurately 
describe the focus of your content&lt;/EM&gt;&lt;/U&gt;. You'll get no debate from me about 
the importance of tags and tagging accuracy. In fact, you'll see a series of 
tags called out at the end of this blog post that reference Topic Tags; this is 
driven by an exclusive technology known as &lt;A title="Topic Cloud FAQ" 
href="http://blogsite.com/public/blog/108399" target=_blank&gt;Topic Cloud&lt;/A&gt; and 
available in every blogsite created by &lt;A title="Real Estate Blogsites" 
href="http://realestateblogsites.com/" target=_blank&gt;Real Estate Blogsites&lt;/A&gt;. 
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title="Topic Cloud Product Overview" 
href="http://myst-technology.com/documents/papers/MyST%20Topic%20Cloud--Product%20Briefing.pdf" 
target=_blank&gt;product overview&lt;/A&gt; describes some of the more technical nuances 
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